MADmusings: the best in comedy, adventure and inspiration… in Madrid & beyond!
Quick bit of ‘housekeeping’ and then back on the TED Talks with Seth Godin…
First off, these MADmusings blogs will be posted twice a week from the new year – with the idea of one more specifically on Madrid and the other a more personal growth-y type of deal. They will also be a bit shorter than some of the previous editions (especially if they contain a video) and will be centred around one particular idea or topic.
In addition, from January, I’ll be sending out the Quo Quasher Quarterly, which you can receive fresh each week right to your inbox, essentially rounding up all the happenings in the FortressFree world. It will also contain exclusive content not freely available on these blogs and social media, along with a few little gifts.
Up to Christmas it will be more an ‘as and when’ scenario. No time for heroics. 😉
So, stay tuned!
How do you get your ideas to spread?
You may well be familiar with Seth Godin, seen him among marketing circles online and even read his books. I’ve only read Tribes, but he has a few more to his name.
He has also given 3 TED Talks, the first of which (from 2003) we’ll look at here… hopefully he’ll be answering a question we all need answered, especially if you’re trying to get ahead in business!
15 years for sliced bread to become a success… who’d have thought it?! Even clichés have to get the word out!
So, as ever, find your people. Don’t try and be everything to everyone… or you’ll end up being nothing to anyone. Just another commodity, ten a penny.
Far better to have 90% who hate your guts and 10% psychotically devouring your offerings than 100% of the people who are indifferent. Indifference in this context is bad… no-one buying and no-one talking about you or your ideas.
We have to find our edge, be true to it and beaverishly seek out those who believe what we believe and discard the rest. This has become ever more important with the increase in all the noise and distractions along with the decrease of our attentions spans.
And here’s an excerpt from a recent blog post of his:
“Hang in there
Is there anything more difficult?
Showing up day after day, week after week, sometimes for years, as your movement slowly gains steam, as your organization hits speed bumps, as the news goes from bad to worse…
Showing up, it turns out, is the hardest part of making a difference.
Make a list of the organizations and voices and movements that have made a difference. How old are they? How long have they been at it?
Creating impact, building something of substance, changing the culture… this is the work of a lifetime, not merely a fun project.
It’s not easy, but I have a feeling you’re up for it. Because it matters”
~ Seth Godin
Back next week… meanwhile, be remarkable and find your otaku! 🙂
* The ‘selling nuts to squirrels’ subtitle is a paraphrase of a quote by Ash Ambirge